MS NOW Announces Deal With Progressive Podcast Network For Weekly TV Show

[Mr. Sparkle]

Source: Mediaite.com

MS NOW announced on Tuesday that the network signed a broadcast deal with progressive podcast group Crooked Media to bring some of its most popular content to cable television through a new weekly program.

The move comes amid growing crossover between cable news and the podcast sphere. Fox News was first to enter the fray last July with its licensing deal with the popular Ruthless podcast, which is a counterbalance to Crooked’s most well-known show, Pod Save America.

Crooked on MS NOW will debut Saturday, February 28 at 9 p.m. ET, featuring highlights from Crooked Media’s popular podcast lineup, including: Pod Save the World, Strict Scrutiny, Lovett or Leave It, and newer additions like Runaway Country with Alex Wagner and Assembly Required with Stacey Abrams.

The premiere episode of Crooked on MS NOW will focus on coverage of the State of the Union address on February 24th, which is all but guaranteed to cap off a blockbuster week in U.S. politics. The deal offers Crooked Media access to one of the largest audiences on cable. MS NOW reaches approximately 11 million Americans weekly on television and has been building its presence on new media platforms as well. The network reported 3.8 billion YouTube views and 140 million audio downloads in 2025 from its own line-up of original podcasts.

Read more: https://www.mediaite.com/media/news/ms-now-announces-deal-with-progressive-podcast-network-for-weekly-tv-show/

[Lovie777]

1. The current FCC will try and shut them down.....

The present Republican Party do not believe in democracy anymore.

[karynnj]

4. The FCC has no jurisdiction over cable channels.

[Bluetus]

2. The evolution of podcasting is interesting.

The iPod launchd 25 years ago. It has a following within the world of Apple enthusiasts, but no real mainstream impact. The iPod is long gone, but podcasting is growing rapidly. It got a real boost during the COVID years, but now is becoming dominant on the broad media landscape.

People are turning to podcasts, IMHO, because they are sick of witless dingbats being paid ridiculous salaries to drone on about the same 3 issues hour after hour on a set that is concerned much more with appearance than content and quality of information.

Podcasts are freer to speak the plain truth, although that may change as postasts find themselves airing across legacy channels.

[ificandream]

3. I like the idea, but watching talking heads on a podcast on a major cable network doesn't sound that inviting

My experience with video podcasts makes me wonder how interesting those talking heads would be. But I'll tune in and see where it goes.

[CTyankee]

5. I would welcome a podcast myself!

[electric_blue68]

6. Well depending on whose wstching you could also be doing...

knitting, crocheting, embroidery, writing a to do list, sketching, sorting through papers, etc.

[msongs]

7. crooked media? odd name, was it chosen by 47?

[ificandream]

8. One of their podcasts is one of the ones that MS NOW is picking up ... Pod Save America

If you haven't heard it, it's really a good political podcast. (And yes, it's very liberal.)