New report lists keys to reach Latino vote in Florida

[RandySF]

Could the state’s Latino voting population be the key demographic that decides the U.S. Senate race between Rick Scott and Debbie Mucarsel-Powell?

Both candidates have been making direct appeals to Latino voters. Over the weekend, Mucarsel-Powell launched her first Spanish-language television ad, called “The Important Things.” Her campaign began airing Spanish-language radio ads last month and NPR reported last week that she has launched a campaign on WhatsApp to reach out directly to the state’s Hispanic community.

Scott speaks fluent Spanish. Earlier this year, he released a series of four television and radio ads targeting Spanish-speaking voters, and a super PAC backing Scott is airing an ad in Spanish in the Orlando market this week.

According to a report released Tuesday, investing in Spanish language outreach is a key to reaching the 3.3 million eligible Latino voters in Florida.



https://floridaphoenix.com/2024/09/10/new-report-lists-keys-to-reach-latino-vote-in-florida/